Origins of the Chabacano Encanta

The Chabacano word encanta would often be heard in the boutiques, department stores, and malls in Zamboanga city. The word encanta in Chabacano usually means to fall in love with a thing. It is used mostly when shopping or window shopping.

Here is a dialogue between two friends shopping in the mall:

Pilar: Fred, mira tu este camisa. Dao ta encanta man yo con este.
Fred: Cuanto man ese?
Pilar: Doscientos lang. Cosa tu ta pensa? Compra ba yo con este?

Here is the English version of this Chabacano dialogue:

Pilar: Fred, look at this dress. I think I like this dress.
Fred: How much is that?
Pilar: It’s only two hundred (pesos). What do you think? Will I buy this?

Here is another one:

Pilar: Anteayer, ya anda yo na mall y tiene yo ya encanta aretes.
Fred: Ansina? Ay, bien mucho ya gane gayod tu aretes.

Here is the English translation:

Pilar: The day before yesterday, I went to the mall and there was an earring that really got my attention.
Fred: Really? But you already have a lot of earrings.

As you very well may have observed, the Chabacano word encanta is used to mean great liking on an item (primarily) when shopping. I personally would use it when I “fall in love” or get fixated with something that I saw on the mall like a watch for example.

In Spanish, the word encantar means to 'love something' or 'to be bewitched'. It is commonly used to express likes and dislikes. Here is an example of how it is commonly used in Spanish,

Spanish: Me encanta leer libros.
English: I love reading books.